Attribution matters when you may unknowingly be funding terrorism or a foreign intelligence apparatus. In matters of digital extortion, it’s almost never clear who the beneficiary of a transaction is. While digital extortion has been exploding in growth for years - everything from the volume of attacks to the magnitude of the payments, the risk associated with paying cybercriminals is often not discussed, and most people do not want to know. However, ignorance is not an excuse when the stakes are high, the risks could have been avoided, and the consequences could be devastating. Ransomware makes sense… makes money Trust